meet the women behind dynasty
a team of experts, building from lived experience
Founder
Sarah Shah
Sarah Shah brings over 20 years of food and beverage marketing, innovation, and product development experience to Dynasty, having worked on brands like Vitaminwater and Dannon as well as founder-led better-for-you brands from chocolate to cooking sauces to pet food to iced tea. That journey gave her a deep understanding and appreciation of what it truly takes to develop top-notch products and to create brands that connect.
A Division I soccer player at American University, Sarah went on to play semi-professionally in the W-League and WPSL, and still competes in women's and co-ed leagues today. She holds an MBA from NYU Stern and is the mom of two female athletes.
Team Nutritionist
Rachele Pojednic
Dr Rachele Pojednic holds a faculty appointment at Stanford University in the Program in Human Biology and is the Director of Education at Stanford Lifestyle Medicine. She received her PhD in nutritional biochemistry and exercise physiology from Tufts University and completed her postdoctoral fellowship at Harvard Medical School.
Her current research examines nutrition, supplementation and physical activity interventions on muscle physiology, human performance, and longevity, with a particular focus on women’s health. She has a passion for science communication and is featured regularly in the popular press including: NPR, NYTimes, Time, Popular Science, Oprah Daily, Sirius Doctors Radio, and the Wall Street Journal.
"We are a team, and we're here to be your wingwoman in the game of life. "
— Sarah Shah, Founder
A NOTE FROM THE FOUNDER
My name is Sarah. I'm 46-years-old, and I still consider myself an athlete. I've been playing sports my entire life, starting on the boys' team, because there wasn't one for girls. I had to play in oversized, boxy gear that wasn't cut for my body, let alone built to optimize how I moved. But, hey, I was just happy I got to play.
Today, I still play. What I put on my body has finally caught up, gear and clothing actually built for me. Yet what I put in my body hasn't. I've spent 20+ years in food and beverage marketing and innovation, and I watched it happen firsthand: because women's biology made us inconvenient. Harder to study. It was standard practice to take an existing product, make it smaller, slap on a pink label, and call it "made for women."
But we aren't small men. Our physiology, hormones, metabolism, and longevity needs are distinct, and they deserve distinct solutions. And I'm not happy just making it work anymore. I want to thrive, and what I put in my body should reflect that. So I made it myself.
Dynasty is rooted in the belief that when women fuel their bodies in sync with their needs, at every stage of life, they thrive longer, perform better, and build stronger legacies. This is not about fixing what's missing. It's about celebrating what's already powerful.
